NEW
MPROVED
Hoffman's HI-PROTEEN
THE FOOD OF
CHAMPIONS
IF YOU WANT TO
BE LIKE THE CHAMPS
YOU MUST EXIRUISE AND EAT
LIKE THE CHAMPS
Distributed by YORK EARBELL Co., York, Po.
Hoffmans H-PROTEEN
FOOD OF CHAMPIONS
IN TABLE
FORM The ENERGY Food Concentrate which gives you a LIFT
YORK BARBELL CO. YORK!
Hoffmans H-PROTEEN
THE FOOD OF CHAMPIONS
IN TABLET
FORM
The ENERGY
Concentrate which
gures you a LIFT
YORK BARBELL CO. YORK
Hoffmans HI-PROTEEN
THE FOOD OF CHAMPIONS
IN TABLET FORM
The ENERGY Concentrate which gures you a LIFT
YORK CARRELL CO. YOCE
Hoffmans HI-PROTEEN
THE FOOD OF CHAMPIONS
IN TABLET FORM The ENERGY
Concentrate which gives you a LIFT
YORK BARBELL CO. FOR
Hoffman's HI-PROTEEN
THE FOOD OF CHAMPIONS
IN TABLET
FORM
The ENERGY Food Concentrate which gives you a LIF
YORK BARSELL CO. ro
NEW
IMP
Hoffma HI-PROT
THE FOOD OF
CHAMP
YOU MUST EXERE
Distributed by YORK ARBELL Co.
YOU NEED HI-PROTEEN TABLETS
HI-PROTEEN TESTIMONIALS
Please find check enclosed for $34.75 to pay for the following Hoffman's Food Supplements. I have purchased Hi-Proteen tablets from my doctor in Compton, Calif. Rather expensive from them. Both the doctor and his nurse speak very highly of your product and are extremely enthusiastic about Hi-Proteen.
E. F. Thorne, Long Beach, Calif.
Kindly forward another large box of chocolate flavor. Hi-Proteen tablets,
They are wonderful for a service man to supplement the low-protein, highcarbohydrate meals they serve. Congratulations on your selection of the new managing editor Harry B. Paschall.
M/Sgt. Charles W. Weisbeck,
A. P. O., New York
As an ardent user and recommender of Hi-Proteen, making 8 pounds bodyweight gain on my first box and 4 pounds gain on my second box, I would like to ask you to send the larger direction sheet with 105 ways to use HiProteen powder.
Wally Mueller, Jr., Chicago, Ill.
Enclosed find ten dollars for Hi-Proteen, I pound of Super Hi-Proteen and a four pound box of Hi-Proteen tablets. The Super powder is for my pregnant wife. Thanks for a wonderful product. Anthony Cassard, New Orleans, La.
Please send me another family-sized Hi-Proteen package of Chocolate powder. We have found this product to provide excellent nutrition for the entire family.
R. C. Heberer, Salida, Col.
YOU NEED HI-PROTEEN TABLETS
1. Hi-Proteen is the fastest muscle-builder, for it contains the best protein, protein most like that found in the human body.
2. It is a complete protein, containing all the body needs for building, maintenance and repair.
3. It aids the growth of children, builds strong, healthy men and women. Its concentrated richness makes it an ideal food for the old folks.
4. It contains the 22 amino acids from which the body makes the 1600 proteins it requires.
5. Contains all the essential minerals; twice as much calcium as milk, phosphorus and iron and enough of all the vitamins and minerals to supply the body's needs providing it is taken in at least the recommended quantities.
6. Contains more lecithin, nerve, muscle and tissue-builder, than any other food. 7. It is a source of quick and lasting energy. Supplies energy in a few minutes.
8. Builds rich blood, strong nerves, healthy tissue, greater sex power.
9. Hi-Proteen tablets are not a medicant, they are a food. They will not cure disease, but they will build and sustain your body so healthfully that it can present greater resistance to disease.
10. Hi-Proteen tablets supply that extra strength and energy needed by hardworking men and athletes.
11. Hi-Proteen tablets really taste good, satisfy the appetite. They guarantee that your body will be well-nourished and have plenty of energy.
YOU'LL LIKE ALL THE HI-PROTEEN TABLETS
1. Hi-Proteen Chocolate Malted Milk Tablets, by far the most popular of the Hi-Proteen tablets. Designed to build your body, satisfy your hunger, please your taste and supply unlimited energy. A candy-like tablet, delicious to the taste. Mr. America box-approximately 2,000 tablets $5.00.
(West of Mississippi-$5.50)
Cannister, two-pound size 1,000 tablets-$3.00.
(West of Mississippi-$3.50)
2. Hi-Proteen Vanilla Malted Milk Tablets. Same prices as chocolate.
3. Hi-Proteen Plain Flavor Tablets. Priced as above.
4. Hi-Proteen Soy Germ Oil Tablets. Somewhat salty to the taste, they contain milk lactalbumen, soy bean ovalbumen, no sugar or flavor. Particularly good for men who perspire a lot while working or training.
Cannister, two-pound size-1,000 tablets-$10.00.
400 tablets$5.00.
(West of Mississippi-$5.50)
5. Hoffman's Hi-Proteen Special Tablets. Contain ingredients which are guaranteed
to be more than 90 per cent protein, as high as 99 per cent, almost pure protein. A super protein, designed to build muscle, endurance, energy, vital and sex power. Made with white-of-egg protein soy bean ovalbumen and milk lactalbumen. Contains no sugar, salt, malt or flavor, but has a pleasant natural taste.
Two pounds-$10.00.
All tablets are prepaid to your door at prices quoted.
All Foreign Orders-Include $1.00 Extra Per Package for Postage and Handling.
order from BOB
HOFFMAN, YORK, PA.
STRENGTH AND HEALTH
BREATHE PROPERLY (Continued from page 11)
to neglect their diaphragms.
In her own wondrous way, nature has inherently taught us how to use the diaphragm. Infants breathe correctly; so do sleeping people. Growing children breathe naturally. You will notice that they breathe from the diaphragm-easily-with deep breaths because their bodies have not accumulated the muscular tensions as older persons. All of us have watched children expressing their feelings with their bodies. They hold their breath and then scream with anger or pain. They heave a deep sigh-for contentment or satisfaction.
When we grow up or wake up we allow inhibitions to restrict free diaphragmatic action. Over the years many such strains and inhibitions make inroads on the normal pattern of our breathing until by the time we are adults most of us have long since ceased to breathe the way we are intended to. It is at this point that a minimum of exertion causes shortness of breath.
Most of the faulty breathing stems from faulty posture. Conversely enough, many people stand badly because they breathe badly. When chests are concave and torsos slump, the first point of attack is the breath. Properly inflated lungs right the body just as proper ballast rights a ship.
The old Army command, "shoulders. back, gut sucked in," is definitely not recommended for proper diaphragmatic breathing, as this posture forces one to breathe by raising the upper part of the chest leaving the diaphragm doing a minimum of what it should. To attain the proper position-balance a book on your heard, and you will immediately see how much easier you. breathe with a naturally balanced position. In this position your weight no longer slumps down and cramps your diaphragm. This vital area is free to breathe. You will see what appears to be breathing from the stomach. Actually what has happened is that, through this position, you have liberated your diaphragm, and it is descending as your lungs fill to capacity-as they should. Thus, your abdomen moves with the inhaling and exhaling-which is as it should be.
Now, if you're curious as to whether or not you breathe correctly, unbuckle your belt and slip it up a few inches, halfway between waistline and bust line. Exhale and pull the belt in as tight as you can. Now take a whopper of a breath and see how many notches you can expand. It is here that chest expansion should be measured-instead of under the armpits as your old gym instructor believed.
Don't try to expand by swelling out in front. Expansion should come not only in front but across the back and sides. To see how much rear expansion you get, put your hands at the small of your back, thumbs forward, middle fingers touching behind. Give yourself a tight squeeze, exhaling as much as you can. Then inhale and see how far you can force your hands apart. As your lungs expand, the bony cage should expand all around.
Your physician will tell you that ordinary breathing should be uncon-
0 DECEMBER, 1956
scious, but deep-breathing exercises should be employed every day. People who are shut in all day may partly compensate for the evils of indoor living by stepping out of doors or standing before an opened window-and taking a dozen deep breaths whenever the opportunity presents itself.
We are so accustomed to using only the tops of our lungs that we get the idea they end at the bust line. But they don't. On either side of the ribs. they extend down to the waistline. Unless you constantly make use of this important lower-lung section in your breathing, you are a poor risk for the insurance companies.
an-
The public speakers or radio nouncers know this secret of deep breathing; as you will well see by watching them breathing deeply as they are waiting for the signal that they "are on."
Our main cause of fatigue is the residue of carbon dioxide in our lungs which we never quite expel when we breathe shallowly. One proof of this can be easily observed the next time you are about to climb a pair of steps. Inhale deeply while making the first two steps, exhale while making the next two-thus establishing a rhythm. Two steps inhale, two steps exhaleand you'll find that you will ascend the stairs far more easily than ever before!
The psychoanalyst says it is quite possible to control your mood by your breathing. If you are nervous, excited, angry-just breathe deeply. The calming effect is a miracle. But when we consider that the brain is chiefly nourished by its continuous blood supply,
we
can plainly visualize how vital proper breathing is to our mental activity. If you are faced with a problem requiring deep concentration, try taking a few really deep breaths. You will clear your lungs and blood stream of fatigue-producing carbon dioxide, and simultaneously give your brain an energizing jolt of fresh oxygen. This will supply mental refreshment and better equip you to handle your brain twister.
The next time you feel low, or are faced with a particularly tough problem, sit relaxed-but straight-in a chair. Let your breath out slowly, but fully, as though allowing air to escape from a balloon. Then, without straining, refill your lungs with a deep slow breath. Let your breath out-as though a long sigh-pause and repeat the gentle inhalation. You will be pleasantly surprised by the stimulated and energetic feeling that has replaced your tired, tense mood.
Another example of the importance of supplying your body with sufficient oxygen can be found heart attack cases. Usually heart attacks are preceded by sharp pains in the chest. At the first pain the person "catches" his breath, and begins breathing shallowly in the belief that shallow breathing will lessen the pain. Actually, if the person would take deep breaths-ignoring the physical discomfort which he cannot prevent anyway-the probabilities are that he might prevent or at least. reduce the attack. The deep breaths would supply the critically needed oxygen that the heart is signalling for, and any doctor will confirm the fact that oxygen is probably the most im(Continued on page 50)
CUSTOM-MADE YORK
DUMBELLS AND GYMNASIUM EQUIPMENT
Illustrated are the type of York dumbells which were designed for and are used in many professional gymnasiums throughout the world. Beautifully made, they are adaptable for home gyms too.
Note the pleasing flat plate design, which permits the construction of a more compact dumbell. These sets are not adjustable, but are made to order. Note that the handles. are chrome plated and that the plates, with their rounded edges and more compact design, will not bump wrists, forearms, shoulders and other parts of the body as do most dumbells. The retaining rings and bolts are also chrome plated; the plates are made with baked-on enamel. A full set of York professional gym dumbells makes a beautiful, useful display. Like other York, or "Muscletown," products, you will agree that these sets are the best-trom the standpoint of usefulness, balance, comfort in handling and general appearance. We will supply these dumbells in 5-pound increases from 10 pounds each to 120 or more. It is our business to fully equip professional or private gyms, club and service training quarters. We can supply racks for these dumbells or barbells. Write to us for prices of this equipment, as well as "lat machines and other gym apparatus, and we will quote special prices to you.
6006
YORK BARBELL CO. YORK, PA.
TRAINING SUITS
YORK
BAR BELL
CLUB
These well designed exercise garments are especially useful for training activities during the winter months. Being made of the mabest quality terial they are durable.
Color: Maroon with gold lettering Sizes: Small, medium and large, (Be sure to specify the size).
Prices: Complete suit $6.95 The pants and shirt can be purchased separately; $3.95 for the shirt and $3.50 for the pants. YORK ATHLETIC SUPPLY CO. York, Penna.
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